Online Course — Enroll Now

Stop Guessing.
Start Briefing.

The creative brief is the most powerful document in advertising — and the most misunderstood. This boot camp teaches you to write briefs that actually inspire great work.

Enroll Now ↗
$299 One-time · Lifetime access

Most Account Executives were never taught how to write a creative brief.
They learned by trial and error.
The Creative Brief Boot Camp fixes that.

Why this course exists

Advertising is
a team sport.

Great creative work doesn't start in the studio — it starts with a brief. When the brief is vague, the work is vague. When it's sharp, the whole team rallies around it. Creative Brief Boot Camp gives you a repeatable system for writing briefs that get results, every time.

Write with clarity
Eliminate the ambiguity that derails creative teams and wastes everyone's time.
Brief with confidence
Walk into any briefing session knowing exactly what to say and how to say it.
Inspire better work
Give your creative partners what they need to do the best work of their careers.
Course curriculum

What you'll learn

01
Welcome, Recruit
Discover the different categories of bad Creative Briefs and why they need improvement.
02
No More "Kitchen Sink" Creative Briefs
Learn how to use a new, proprietary system to keep Creative Briefs short, focused and inspiring.
03
Creative Brief Basic Training
A deep dive into every element of the brief and how to attack it, to become an even more-trusted creative partner.
04
Creative Brief Makeovers
See examples of bad briefs being turned into good ones, then practice what you've learned by making over three Creative Briefs — Easy, Medium & Hard.
05
How to Conduct the Briefing Meeting
Approach the briefing armed with better preparation and more confidence.
06
★ Capstone Mission
Earn your Creative Brief Boot Camp Certification by using the proprietary tool and the knowledge you've acquired to write a compelling Creative Brief and submit it for feedback from the course creator.
Is this for you?

Who should enlist

★ Account managers & planners
★ Brand managers & marketers
★ Account supervisors, AEs & coordinators
★ New to the industry
★ Anyone who briefs a team
★ Freelancers & consultants
Your instructor

Learn from a creative leader with
30+ years' experience in brand storytelling.

👤 Photo of
Brad Scott

Brad Scott has spent a career translating business problems into award-winning creative solutions — and he's been on both sides of the brief.

  • Served as Copywriter, Creative Director, Executive Creative Director and Creative Strategist at mid-sized and international ad agencies
  • Helped create the iconic Sonic "Two Guys" campaign
  • Mentored hundreds of Creative and Account Service professionals
  • Works by a personal philosophy of "Putting the team into a position to win"

Now he's distilling 30+ years of hard-won wisdom into a system anyone can learn.